What the integration gives
Sending and receiving WhatsApp messages directly from Odoo (CRM, Sales, Helpdesk).
Automatic notifications to clients: order confirmation, delivery status, reminders, etc.
All correspondence is saved in the customer’s record.
You can message the client first (via templates approved by Meta).
What is needed for connection
- Create a Meta Business Accoun
- Complete business verification
- Prepare a phone number that hasn’t been used in WhatsApp yet.
- Get access to the WhatsApp Business API through a provider (BSP):
- Install the WhatsApp connector for Odoo: Official Odoo documentation
How long it takes
Stage | Duration
Business verification (Meta) | 3–10 days
API provider connection | 1–3 days
Odoo setup and testing | 1–5 days
Total: ~5–15 working days
Approximate costs
Item | Cost
WhatsApp API provider (360dialog / Twilio) | from $50–70/month
Message cost (Meta) | depends on country ($0.02–0.05/msg)
Odoo integration setup | depends on project (1–3 days of specialist work)
💡 Messages where the client writes first are free.
How it works (example case)
- The client places an order or writes on WhatsApp.
- The message automatically appears in Odoo (chat, CRM, Helpdesk).
- The manager replies directly from Odoo — the message goes to the client’s WhatsApp.
- Odoo saves the full message history and can send automatic notifications:
- order confirmed
- payment reminder
- meeting notification
Business results:
Single communication window (all WhatsApp chats in Odoo).
Communication automation.
Quick response to inquiries.
Improved customer service quality.